Notes from people who fill rooms.
What we keep learning from running ticket campaigns, written the way we would explain it over a coffee - no jargon, no dashboards you need a translator for.
Golub field notes
Event ticket sales · diagnosis
Why am I not selling tickets?
Before you blame the algorithm or double the budget: payday, seasonality, artist demand, promotion and tracking—and why a music night, a festival and a business event need different answers.
PLAN
THE YEAR
Music events & festivals · yearly planning
How to plan the year as a music event or festival organizer
Two years of Romanian ticket campaigns, month by month: which stretches of the year sell efficiently, why the big winter peaks are misleading, and how to build a calendar you can budget against.
HOW MANY
ADS & WHEN?
Music events & festivals · timing · ad volume
How many ads should you run for a music event or festival - and when?
We looked back at Romanian music event campaigns from 2023 to 2025 to answer two questions organizers ask us constantly: how many ads do you actually need, and how early should they start?
More soon.
We write one up whenever a campaign teaches us something worth passing on.